"I recommend this book to every global marketing leader." - Jim Stengel, Global Marketing Officer, Procter & Gamble (2001 - 2008) "This book is a rare and extremely valuable contribution to help global companies manage their most valuable assets ..." - Simon Clift, Chief Marketing Officer, Unilever (2006 - 2010) "... a must-read for anyone involved in marketing a global brand." - Rob Malcolm, President Global Marketing, Sales and Innovation, Diageo (1999 - 2008)     Today almost every marketer works on or competes against a global brand   Think about it; only ten years ago things were very different. The Global Brand CEO is the first book to specifically focus on what it takes to win in global marketing. Building on over 20 years of practical experience, and having worked with the leaders of many of the world’s most successful global brands, the authors present a simple framework and practical tools that will help every global marketer unlock the value of global brands and ready their organization for accelerated growth. The insights, vision and approach presented in this book are all practitioner endorsed. Some 45 of the world’s most successful CMOs contributed with examples and case studies and the recommendations are backed by the findings of EffectiveBrands' proprietary Leading Global Brands study which includes contributions from over 250 global brands, 2,500 global marketing leaders, and 21,000 global marketers and their colleagues.       About EffectiveBrands™ EffectiveBrands is the only marketing consultancy focused specifically on unleashing global marketing potential — in global marketing organizations, global brands and marketing leaders Our programs and practical tools help marketers build strategy, structure, and capability for profitable growth Our insights are built on in-depth global marketing experience and our proprietary Leading Global Brands™ study and captured in our book THE GLOBAL BRAND CEO — now available on Amazon.com NEW YORK AMSTERDAM LONDON SINGAPORE EffectiveBrands 2011