Marketing2020

Global Marketing

The Marketing2020 program is by far the most global and comprehensive CMO study ever conducted. No other program to help global CMOs align marketing strategy, structure, and capability with business growth has ever been conducted on this scale. Over 250 global CMOs and Marketing Key Opinion Leaders have participated in one-hour vision interviews. 

The Marketing2020 program is running in the US, UK, Brazil, China, France, Singapore, the Netherlands, Belgium and Germany. The quantitative online survey is the largest and most global marketing survey ever conducted.

We are very proud to be working with our local partners in each country.  With the ANA in the US, ISBA in the UK, BVA/NIMA in the Netherlands, UBA in Belgium, ABA in Brazil, Markenverband and OWM in Germany, and CANA in China. We are equally excited about our global partners, the World Federation of Advertisers (WFA), Spencer Stuart, Forbes, and Metrixlab

  1. Marketing2020 Study Objectives

  2. Marketing2020 Advisory Board

  3. Marketing2020 Partners

  4. Marketing2020 Study Topics

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EB in the News

We regularly address relevant global marketing topics