Helen Duce

Our Team

President, Asia and Managing Director, Singapore

​Helen Duce is a founding member of EffectiveBrands and former Global FMCG marketer with significant experience in global marketing, strategy, and capability.

She worked for over 17 years on the client side with Unilever in both local, regional and global roles, spanning two continents and worked on iconic brands such as Peperami and Lipton tea. Helen then made a move into technology, taking a key role at MIT Auto-ID centre, building their European business out of Cambridge University.

As a Senior Partner at EffectiveBrands, Helen founded the UK office and her experience includes consumer packaged goods, technology, pharmaceuticals and service industries with a focus on building empowered marketing organisations.

Helen has a First Class Hons degree in Marketing & Psychology from Lancaster University, is a qualified empowerment trainer (Empowerment Institute of American) and a trained Management Drives practitioner.